In our series, The Complete Beginner's Guide to Building a bridal team, we discussed How To Hire the Right Makeup Artists for Your Bridal Biz. Today we are going to discuss how much you should consider paying them.
HOW MUCH SHOULD YOU PAY
This is where the honest, balls on the table stuff comes into play. I have seen many artists who only take a 10, 20 or even 30% commission on their teams contracts. While you are most certainly welcome to do whatever you want, taking less than 40% is honestly a waste of time. Here’s Why:
When you are the business owner, you are paying for:
- Web hosting (to host their portfolios)
- Managing contracts
- Scheduling software
- Phone lines
- Rent on a studio (where they associate can do their trials)
- Costs of acquiring the customers be it through social media (which takes time out of your day)
- The time it takes going back and forth with brides
- Time chasing photographers for images to build their books
AND THE MOST IMPORTANT REASON OF ALL?
Nothing is more important than your reputation.
If you hire a team member who ruins that reputation that you take years to build, is a 20% fee on a $500 contract worth the risk?
Hell, is a 100% fee on a $500 contract worth the risk?
Remember think of your biz like a business owner. Do what is best for your biz and make choices from there.
PAYING YOUR TEAM
While I want my team to be earring as much as possible, they should also be performing at the skill level they are being paid for.
For instance, nothing burns my bacon more than seeing someone do a $50 job for a $300 service that I charged the client for. That will send me off into the solar system with fangs and foaming at the mouth. These team members you will want to weed out if you happen to find yourself with them on your team.
The Hand Out
Here is one thing you will experience having a team. They have their hand out and expect you to feed them, just by gracing you with their presence. It WILL happen. The key is to learn how to deal with it and coaching them to be better.
Who are the hand outs? These are team members that never test for their portfolio, never take jobs when offered and are DIFFICULT to do business with. Trust me, I still have some of these people on my team now.
But guess what?
They get put at the bottom of the pecking order. Then when they wonder why they aren't working, you can have that coming to Jesus meeting.
STANDARD BRIDAL COMMISIONS
Most bridal agencies take 40-50% of the contract services. I personally take 40% and keep the first trial fee. We also have a minimum before we will send them on location and we also build in a 20% tip into their contracts for parties of 6 or more. I also pay a small commission on any retail product sold. So needless to say I try to make it a win win for everyone involved.
When it comes to training be careful.
When people are independent contractors, you can not tell them how to perform each service. You can tell them where to be and what time, but you can’t tell them how to operate the service. To be perfectly honest, why would you want to? Allow them to paint and be their own artists. Everyone has a style and a gift in this department. Cultivate that and allow them to shine.
For example, choosing “looks from a menu” potentially crosses the line on employee/contractor relationship. If you are confused by this it’s best to consult an attorney in your state.
Tip: Laws are always changing, so it’s always great to do a 30 minute consult with attorneys every January and keep up to date with news in this department.
Now that we have discussed how to build your bridal team for your makeup business, are you ready to take the leap?
Don't forget to download your “Wedding Contract” and “Independent Contractor Agreement” to get ready for bridal season.