In our series, The Complete Beginner's Guide to Building a Bridal Team, we discussed How To Hire the Right Makeup Artists for Your Bridal Biz. Today we are going to discuss how much you should consider paying them.
HOW MUCH SHOULD YOU PAY
This is where the honest, balls-on-the-table stuff comes into play. I have seen many artists who only take a 10, 20 or even 30% commission on their team's contracts. While you are most certainly welcome to do whatever you want, taking less than 40% is honestly a waste of time. Here’s Why:
When you are the business owner, you are paying for:
- Web hosting (to host their portfolios)
- Managing contracts
- Scheduling software
- Phone lines
- Rent on a studio (where the associate can do their trials)
- Costs of acquiring the customers, possibly through social media (which takes time out of your day)
- The time it takes going back and forth with brides
- Time chasing photographers for images to build their books
AND THE MOST IMPORTANT REASON OF ALL?
Nothing is more important than your reputation.
If you hire a team member who ruins that reputation that you take years to build, is a 20% fee on a $500 contract worth the risk?
Hell, is a 100% fee on a $500 contract worth the risk?
Remember think of your biz like a business owner. Do what is best for your biz and make choices from there.
PAYING YOUR TEAM
While I want my team to be earning as much as possible, they should also be performing at the skill level they are being paid for.
For instance, nothing burns my bacon more than seeing someone do a $50 job for a $300 service that I charged the client for. That will send me off into the solar system with fangs and foaming at the mouth. These team members you will want to weed out if you happen to find yourself with them on your team.
The Hand Out
Here is one thing you will experience having a team. They have their hand out and expect you to feed them, just by gracing you with their presence. It WILL happen. The key is to learn how to deal with it and coaching them to be better.
Who are the hand outs? These are team members that never test for their portfolio, never take jobs when offered and are DIFFICULT to do business with. Trust me, I still have some of these people on my team now.
But guess what?
They get put at the bottom of the pecking order. Then, when they wonder why they aren't working, you can have that come to Jesus meeting.
STANDARD BRIDAL COMMISSIONS
Most bridal agencies take 40-50% of the contract services. I personally take 40% and keep the first trial fee.
Minimums & Retail
We also have a minimum before we will send them on location and we also build in a 20% tip into their contracts for parties of 6 or more. I also pay a small commission on any retail product sold. So, needless to say, I try to make it a win-win for everyone involved.
Now that we have discussed how to pay your bridal team for your makeup business, are you ready to take the leap?