In the last week, I have been flooded with emails from my Facebook Group, glossible.
My makeup pal Kevin James Bennett shared a video from Marlena Stell (Owner of Makeup Geek) and exposed social media influencers for getting paid to review products and getting paid to review a product negatively. Whoa what the actual fuck!
My emails contained one question:
I have a small audience of people who need help. I want free swag to review. I want to earn extra kibble. How can I elevate this industry and give out information with integrity!?
I love it! Let's give you the tools to be successful! And so the Secret List of Social Media Influencers was born.
PRODUCT REVIEWS ARE ABOUT THE CONSUMER
No matter what side of the argument you find yourself on, the sad reality is, big Beauty Influencers have found themselves in a very tricky situation. Not only with their audience but with the brands they work with.
In my personal opinion, I do think beauty influencers have a special place in the beauty community. Their love of beauty products is exciting and addicting. To me, they're entertainers, not professional makeup artists. (Some are, I know.)
My key takeaway is this:
At what point does it become about the person doing the reviews and not the consumer watching your channel?
On the flip side of the coin, I do think it's important that these people doing the reviews get compensation in some way for promoting a brand. Having a Youtube channel or blog is a shit ton of hard work. For many it's a full time job.
In the end, every one of us who has a blog or channel should remember we are here to serve our audience/customers. It's never about us.
GETTING PAID FOR NEGATIVE REVIEWS
When you bash the competition, you unknowingly insult your viewers and readers that may have purchased that product from the competition. Sure, there can be products that are better for certain things, but to all out bash a product can make your audience feel stupid.
As a pro makeup artist and as an owner of an indie beauty brand I find it disturbing on many levels that beauty influencers get paid to review a product negatively to make the product they are reviewing look better.
Imagine you're like me, a small beauty brand. You've put your life savings into your beauty line. How easy would it be for someone like Estee Lauder Companies (as an example) to pay an influencer to ruin your hard work? Or even your reputation?
I hope influencers take that into consideration next time they are thirsty for money.
GETTING PAID TO DO WHAT YOU LOVE
Now that we have THAT out of the way, you're thinking you want to start your own Youtube channel or blog and do it better. Brands don't like to be caught up in all the negative drama, it hurts their brand as well.
If you want to elevate the industry and get products to review, I have the answer for you!
THE SECRET LIST OF SOCIAL MEDIA INFLUENCERS
I spent several days compiling a list for you of companies who will pay you to talk about brands on your channels.
But I can hear this whining now…”But Sonia, I need millions of followers…”
Well, butter my biscuit and call me Kitten, of course you don't.
Screw the millions of followers, you just need to have good relationship with your audience. (But your audience better be real!)
Brands love working with the “micro-influencers” who are authentic and manage their personal brand well.
Brands are looking for voices like yours to be authentic and real and most of all TRUSTWORTHY!
DO IT BETTER, PROS!
If you're looking to supplement your income with beauty brands, or get free products, download this list and get to work.
You never know, you may earn enough to support your family!
Maybe I should do videos. Anyone up for cussing and discussing beauty? (Only if I can post from my bed with my pets!)
I hope this list empowers you to be your best artist and to help your customers navigate the beauty industry!